Robert Pasin

Chief Wagon Officer, Radio Flyer

Radio Flyer may be a global institution, but at the end of the day it is a family business.

The little red wagon has certainly come a long way since Robert Pasin’s grandfather Antonio fashioned his first wooden “Liberty Coaster” in a one-room workshop in 1917: Radio Flyer recently released its Tesla Model S for Kids, a fully featured replica of its adult-sized counterpart.

At the same time Radio Flyer has never left home, remaining headquartered in its original location on Chicago’s west side. This deep sense of community is integral to Radio Flyer’s continued ability to roll out what they affectionately call “awesome kids’ products.”

Robert shares five ways Radio Flyer keeps employees and consumers emotionally attached to their family brand:

1. Remember the origin story. Antonio Pasin built the first wagon with just his imagination and secondhand tools. Stay true and stay humble.

2. Follow the Little Red Rule: every time we touch people’s lives, they should feel great about Radio Flyer.

3. Encourage consumers to tell their stories. Share images of families and children enjoying Radio Flyer with employees and the world.

4. Create with the mind of a child. If a child wouldn’t imagine it, don’t build it.

5. Inspire play, don’t just be played with. Create products that foster growth and form connections between generations.

For more about Radio Flyer, click here.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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