Steven Dyme

CEO, Flowers for Dreams

Steven Dyme and co-founder Joseph Dicksten took Flowers for Dreams from a summertime project in the Dyme family garage to a $3 million flower delivery service that donates a quarter of monthly profits to local charities.

How did the pair engineer a brand that not only offered honest prices and top quality, but also got people excited enough about flower delivery to actually tell their friends about it?

Three parts ethics—locally sourced flowers, free bicycle delivery, a single digit “no waste” spoilage rate well below the 35 percent industry average—and a dash of viral Instagram marketing.

Steven shares 5 ways to grow your brand with social media:

1. Everyone’s an influencer. Don’t only curate influencers with X number of followers. Every user has a network, however small.

2. Define define define. Social channels are the best way to constantly reintroduce yourself, to remind your followers who you are and what you believe in.

3. Leadership. Don’t just hire a social media manager. Social is the most authentic touch point people have with a brand. The owner of founder needs to be involved.

4. Quality over quantity. Your content has to be shareable. Only post when you have something compelling to say.

5. Connect offline. Promote tangible ways to interact with the brand. Invite people to events. Drive them to your actual flower truck, not just your website.

For more about Flowers for Dreams, click here.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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