Objective: Showcase Google’s new engineering spaces and emphasize how the design process supported local artists.
Location: San Francisco
Completed: March 2016
Principal Photography: 4 Days
We came to ApertureOne with a challenge: craft a single video balancing multiple narratives including Google’s role as a responsible San Francisco community member and the inclusive art-based design of our new Bay Area office. ApertureOne embraced the complexity and delivered a video that continues to drive internal and external engagement. We look forward to working with ApertureOne in the future.
Rebecca Prozan, Chief of Public Policy and Government Affairs, Bay Area, Google
Tarmac to set in 3 hours. We drove straight from the airport to pick up our rental equipment (all the way in Berkeley!) and then zipped back to the Embarcadero for our first shoot.
10 outdoor locations in 1 (very long) day. Between the permits, talent transportation, and uncooperative weather, there were a whole lot of moving parts to manage.
No shot left behind. We don’t compromise. Even if that means being on location at the Ferry Building with less than 4 hours before our flight home.
In July 2014 Google nearly doubled its Bay Area presence with the purchase of 188 Embarcadero, an 8-story waterfront building, and the lease of an additional 15 floors in the 43-story Spear Tower.
Google leveraged the design of the new spaces to demonstrate their mission of being a responsible, collaborative, and authentic member of the greater San Francisco community by partnering with local artists and honoring local history.