Client: Lincoln Park Zoo
Objective: Create an inspiring video to launch The Pride of Chicago, a historic $125 million capital campaign.
Completed: July 2016
Principal Photography: 4 days + reviewing hours of archival footage from Africa
Project approval to production in 48 hours. The zoo wanted the video to debut at their Annual Meeting—just a month after they first engaged us. We were ready to go the second we got the green light.
Not afraid to get our hands dirty. To capture the energy of the zoo’s Partners in Fieldwork program we interviewed participating students on a riverbank in the middle of the LaBagh Woods.
No risk, no reward. The video called for footage of a venomous massasauga rattlesnake receiving a veterinary exam, and to get our shot we had to be within the reptile’s striking distance. Was it unnerving? A little. Was it worth it? Absolutely.
The Pride of Chicago is a $125 million effort to transform the Lincoln Park Zoo, which at nearly 150 years of age is one of the oldest zoos in the world.
Lincoln Park Zoo is also one of the last remaining free zoos in the country, so anyone and everyone will be able to enjoy the immersive, state-of-the-art animal habitats that Pride of Chicago will make possible in the coming years.