Objective: Generate excitement for Muzo’s new venue-showroom and highlight core Muzo products.
Completed: November 2016
Principal Photography: 1 day
ApertureOne produced a really special video weaving together unique aspects of our history and focused vignettes of our products. Everyone on the team brought such passion to the creative process. I recommend ApertureOne to any brand owners in need of visually impactful storytelling.
Darren Buttle, CEO, Muzo
We had no staging area for our gear. In order to capture every aspect of the compact showroom we had to move all of our equipment after each shot.
Three stories in three minutes. Most clients come to us with one story to tell. Muzo wanted their video to serve as a window into their unconventional history, a crash course in their most popular products, and an invitation to explore their new showroom.
Muzo is not your average furniture company. Most of the Muzo team are musicians, and together they strive to bring the creative energy of the music industry to bear on furniture design.
Perhaps nowhere is the potential for the creative blending of art and ergonomics more fully realized than their River North showroom, described in the MMQB as “arguably the coolest office furniture showroom in the world.”