Objective: Create a compelling recruitment video while maintaining focus on VISANOW’s core mission.
Completed: November 2015
Principal Photography: 1 day
The ApertureOne team did a fantastic job facilitating production and delivered a finished product that was beyond anyone’s expectations. They have a gift for quickly understanding the message an organization wants to convey and crafting a video that brings the message to life.
Kristy Nittskoff, Director of Talent Development, VISANOW
Balancing act. We combined the need to showcase VISANOW’s office and culture with the desire to emphasize the stories of real people that VISANOW has served. To accomplish this, we focused on faces: the faces in the portraits hanging throughout the space, and the faces of VISANOW employees—many of them having actually used VISANOW’s services. We incorporated previously shot client footage to fully capture the emotional impact of VISANOW’s work beyond their office walls.
VISANOW (now known as Envoy) was founded in Chicago in 1998 to help people navigate the stressful, confusing immigration and visa application process. Today their suite of services makes it easier for employers and workers to pursue opportunities across the global marketplace.