Emerson Spartz

CEO, Dose

Emerson Spartz, named “The Virologist” by The New Yorker, is one of the world’s leading experts on internet virality and has been named to both Forbes’ and Inc Magazine’s “30 Under 30” lists.

Emerson is the CEO of Dose, one of the world’s fastest-growing digital media companies with a monthly audience of 50 million people. Dose, the company behind Dose.com and OMGFacts.com, has raised $35 million in funding.

Emerson shares 5 ways companies can use data to improve culture:

1. Event surveys. If you’re going to invest in an event, you best make sure it’s one your people actually want to attend.

2. SWAG surveys. Same concept—don’t buy SWAG unless you know people are going to wear it.

3. Culture is everyone’s job. Everybody contributes to and transmits culture, so promote the idea that culture is everybody’s responsibility.

4. Music. One of the easiest ways to infuse an environment with energy. Encourage employees to collaborate on playlists.

5. Quarterly culture surveys. Regularly gather feedback on what’s working and what isn’t.

For more about Dose, click here.

Watch more FIVEinSIXTY episodes here.

FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

Latest Episodes

  • Rob Katz + Kevin Boehm
    Episode 54
    Boka Restaurant Group
  • Eddie Lou
    Episode 53
    CEO, Shiftgig
  • Tim Handorf
    Episode 52
    CEO, G2 Crowd
  • Caralynn Collens
    Episode 51
    CEO, UI LABS

FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

Check Out Our Work