Jason Kunesh is a people person. It follows that “people” is a central theme of Jason’s career.

He co-founded ThePoint, a website aimed at connecting people with common goals (which later gave birth to another little website called Groupon). As the first ever Director of User Experience for a presidential campaign, Jason helped build the tools that enabled the largest volunteer mobilization in American political history during President Obama’s bid for reelection.

Jason is presently CEO of Public Good Software, a startup revolutionizing fundraising by connecting donors with causes while facilitating and tracking the impact of donations.

Jason shares five things he wish he knew as a first-time CEO:

1. Communicate communicate communicate. Convey your mission to your team, your value to your investors, and what makes you unique to your customers.

2. Make it work before you make it rain. Identify the unique value you have to offer, then figure out how to make it happen, then figure out how to monetize it.

3. Ride the sine wave. Some days you’ll be on top of the world. Others you’ll be wondering why you quit your day job. Keep on keeping on.

4. One is the loneliest number. You may have the best job, but at the end of the day you and you alone have to make and be accountable for your decisions.

5. Slow is smooth and smooth is fast. Moving calmly and deliberately is the fastest way to move without being reckless.

For more about Public Good, click here.

Watch more FIVEinSIXTY episodes here.

FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.