Jason Weingarten is co-founder and CEO of Yello, a Chicago-based software company which provides a talent acquisition platform that helps companies source, recruit, and hire the best candidates.

Yello is one of Chicago’s fastest growing tech companies whose recent accolades include a Built in Chicago Moxie Award and an Illinois Technology Association CityLIGHTS Award.

Jason shares 5 tips for transforming employees into brand ambassadors:

1. Lead by example. Cultivate an organization where everybody is willing to roll up their sleeves.

2. Use your own product. Yello uses its own platform to recruit and hire talent, which helps Yello employees build empathy with their customers.

3. Trust. If leadership does its job well, rest assured that employees will tell people the right story about their workplace experience.

4. Empower and encourage. Give your people the tools and freedom they need to help spread the word!

5. Have fun. Nothing guarantees employees will sing your praises far and wide like a working environment that people genuinely enjoy.

For more about Yello, click here.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.