Kristi Ross

Co-CEO, dough

Kristi Ross is Co-CEO and President of dough, Inc., a financial media company that is shaking up the culture of finance with its highly visual trading platform providing actionable investment insights that are both logical and entertaining.

Before dough Kristi was CFO at thinkorswim, where she oversaw its $750 million acquisition by TD Ameritrade in 2009. In 2014 Kristi was named Entrepreneur of the Year by Ernst & Young and nabbed a spot on Crain’s Chicago’s Tech 50 list.

As Kristi will tell you, you can’t succeed marketing yourself as a company that departs from the entrenched financial brokerage culture of decades past unless you’re organizational culture is every bit as fresh as your millennial-friendly trading platform.

Kristi shares 5 lessons about culture she’s learned from leading dough:

1. Hiring is vitally important. Remember that you’re hiring a person, not just a skillset.

2. Collaboration. Proactive idea sharing is the best way to create and sustain positive momentum.

3. Great culture takes work. It’s not magic. It’s equal parts environment and employee involvement (free food never hurts either).

4. Food. Keep the office bellies full and the sky’s the limit.

5. Mergers and acquisitions. Culture should be at the top of your list when you’re looking to acquire another company.

For more about dough, click here.

Watch more FIVEinSIXTY episodes here.

FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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