Liz Smith

President, Assurance

Whoever named Liz Smith “Rookie of the Year” in her first insurance sales job has an alternate career in fortune telling.

Ever since that first job out of college Liz has risen steadily through the ranks of the benefits world, leaving a long trail of happier and healthier organizations in her wake.

The proof is in the pudding: Liz boasts a 19:1 ROI for Assurance dollars spent on wellness under her leadership. It naturally follows that Assurance consistently lands on national “Best Place to Work” lists.

Liz knows any place is only as good as its people, and thus the happiness of Assurance employees will always be the keystone of her strategic vision.

Liz highlights five necessities for growing employee happiness.

1. Share your vision. The more clearly you articulate your mission, the more emphatically everyone will rally around it.

2. There’s always room to grow. Make sure every employee understands their opportunity for career development and how they can actualize it.

3. Soliciting feedback isn’t enough. Hear what employees want, then implement a concrete strategy responding to their needs.

4. First-class benefits. If you don’t have a great benefits package, you’re not a competitive employer. No amount of office nerf balls can change that.

5. Compelling culture. Attain the cultural trifecta of engagement, intelligence, and fun, and people will always want to work for you.

For more about Assurance, click here.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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