Shawn Riegsecker

CEO, Centro

Shawn Riegsecker is the CEO of Centro, a tech company that develops digital advertising and purchasing software, along with media management software to help advertisers streamline and scale digital campaigns.

He founded Centro in 2001, and under his leadership the company has received a mountain of accolades, including appearing on Deloitte’s Technology Fast 500, the Inc. 500, and No. 1 on Crain’s Chicago Business’ Best Places to Work for three years in a row – 2011, 2012 and 2013.

Shawn shares 5 lessons about company culture he wishes he knew on day one:

1. Cultures are fragile. Be deliberate about establishing your culture at the beginning or it will end up broken (or transform into something you don’t like).

2. People are your biggest decision. Culture is generated and maintained by people. Do not hire people who don’t mesh with your culture.

3. Perks are not cultures. Perks are nice, but truly great cultures are great because of the depth of the relationships people form with one another.

4. Cultures are built on stories, artifacts, and rituals. Keep your organization filled with people who know the stories, artifacts that document your history, and rituals that bring people together.

5. Transparency is critical. If there are knowledge gaps in your organization, people will fill them—and they’ll often get it wrong. Leaders should be proactive about filling in the gaps.

For more about Centro, click here.

Watch more FIVEinSIXTY episodes here.

FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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