Shradha Agarwal

President, ContextMedia

Shradha Agarwal is co-founder and President of ContextMedia, a healthcare media company delivering lifestyle information to over 20 million patients across the country each month.

ContextMedia has doubled its revenue year over year since its inception in 2006 and enjoys numerous workplace culture awards from the likes of Entrepreneur and Fortune, making it one of Chicago’s premier workplace destinations for growth- and tech-minded employees.

Shradha shares 5 tips for business leaders building their employer brands:

1. It has to be real. Don’t try to be something you’re not. Know the service you provide and know the type of people you want to attract to help you do it.

2. It has to be consistent. Your brand needs to ring true through all levels and facets of the organization.

3. It has to be defined. If you don’t concretely define your values you might one day lose sight of them.

4. Every employee is a brand ambassador. They are your strongest advocates and know the company mission and vision better than anyone else.

5. Let your brand grow. As you expand your business and attract different pockets of talent, don’t be afraid of evolution.

For more about ContextMedia, click here.

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FIVEinSIXTY is our web series with thought leaders whose stories provide insights and inspiration for the next generation of go getters—our own little brainchild outside the wide variety of videos we produce for our clients.

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