Project Overview

Client: Muzo

Objective: Generate excitement for Muzo’s new venue-showroom and highlight core Muzo products.

Location: Chicago

Completed: November 2016

Principal Photography: 1 day

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ApertureOne produced a really special video weaving together unique aspects of our history and focused vignettes of our products. Everyone on the team brought such passion to the creative process. I recommend ApertureOne to any brand owners in need of visually impactful storytelling.

Darren Buttle, CEO, Muzo

Highlight Reel

We had no staging area for our gear. In order to capture every aspect of the compact showroom we had to move all of our equipment after each shot.

Three stories in three minutes. Most clients come to us with one story to tell. Muzo wanted their video to serve as a window into their unconventional history, a crash course in their most popular products, and an invitation to explore their new showroom.

Client Backstory

Muzo is not your average furniture company. Most of the Muzo team are musicians, and together they strive to bring the creative energy of the music industry to bear on furniture design.

Perhaps nowhere is the potential for the creative blending of art and ergonomics more fully realized than their River North showroom, described in the MMQB as “arguably the coolest office furniture showroom in the world.”

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Frames from the Video

A Few Of Our Favorites