Objective: Produce a commercial for Oracle’s Prime Projects construction management software.
Location: Chicago, IL
Completed: June 2018
Principal Photography: 1 Day
Realism. Oracle came to us with a challenge: they were tired of the same old animated explainer videos. They wanted compelling footage of their software being used on a real construction site, which is notoriously hard to come by due to a multitude of safety and liability reasons. But “hard to come by” has never stopped us before. Through exhaustive scouting and savvy negotiating, we found the perfect spot.
Planning makes perfect. Due to budgetary constraints, we had one day to shoot on a construction site and at an office. With six actors across both locations, a crew of eight, and multiple vehicles, the choreography would have to be perfect. Fortunately, we are no strangers to controlled chaos. With a tightly defined schedule, detailed storyboards, and A game from all involved, we captured everything we needed.
Movie Magic. To leave ourselves ample options in post, we shot the software live and on a green screen – make that five green screens – at both locations. Adding custom tracked motion graphics of the software helped us highlight the right features through a story arc focused on a specific use case.
Oracle is an American multinational computer technology corporation that specializes in developing and marketing database software and technology, cloud engineered systems and enterprise software products.
Oracle Construction and Engineering helps companies reimagine their businesses with best-in-class project management solutions.
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Frames from the Video and BTS
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